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What's New Here? - Wow!TEMPLATE

Ever wondered how to save hours when you need to update your website in Dreamweaver? Want to know how to create a website using Dreamweavers template system? Then read on....

Hope you find this useful, as an example, we will be using a dreamweaver layout, but the principle can be applied to all designs...

Why use a template in Dreamweaver?

By using a template in dreamweaver, you greatly reduce the workload needed to manage a website that has similar core content such as menu navigation, sidebar content and header/footer details.

When you update the template, you can update all the selected pages using this template in one instance. Simple and effective.

Can I use a template without using Dreamweaver layouts?

Yes, just create your design and follow the steps below, just remember to create your editable regions before you save the template.

Can I change the template at anytime in the future?

Yes, and simply transfer your content accordingly into the new template.

Step by step guide for beginners wanting to create a template:

Step 1: In dreamweaver go to FILE | BLANK TEMPLATE and select a layout from the 'layout' window

Step 2: Insert an editable region (see appendix below) by using the menu and selecting INSERT | TEMPLATE OBJECTS | EDITABLE REGION and name it something like 'centre_content'

Step 3: Then save your template and name as MASTER_LAYOUT or similar

Step 4: Now to create a page from this template (.dwt) In the DW menu follow the steps FILE | NEW | SELECT PAGE FROM TEMPLATE and click on the template you have just created.

Step 5: Insert you relevant css reference

Step 6: Save this asor whatever extension/page name you want to use.

Step 7: Insert your content into the editable region(s) you have created.

IMPORTANT: REMEMBER TO MAKE YOUR META TAGS AN EDITABLE REGION OR YOU WILL HAVE THE SAME CONTENT FOR ALL YOUR PAGES...NOT GOOD FOR SEO

Appendix

.dwt - the extension gives to all templates you create in dw editable region - the area(s) you can add your page relevant content meta tags - in your head part of the page, this is where you will find meta description and meta keywords. Update these to an editable region so you can add page relevant content to each to assist in search engine optimisation theory...

Vending Machines New or Used Soda Snack Coffee and Cold Food Vending Machines

Operating Healthy Vending Machines

Operating healthy can be very rewarding. It gives you the freedom of working for yourself and requires the discipline to own and operate a small business. Healthy vending is simple in nature, but still has a learning curve, and there's a possibility of failure just like any other venture. Luckily, there are quite a few people that have gone into the healthy vending business before you, and if you pay attention, there are several lessons to be learned from their experiences. It seems that rookie operators often make the same mistakes, and instead of watching this trend continue, we together the top 7 mistakes rookie vending operators make to help take the guesswork out of your next healthy vending business.

1. Place Healthy and Unhealthy Items Together

It seems natural to give people choices when it comes to what they can purchase from your machines. Unfortunately, this can be detrimental to sales of the healthier food, and confusing to the customer. A hunger person is not rational. More often than not, a customer will make an impulse buy based on brand recognition and lower cost, even if it is not a healthy decision. When operating a healthy vending business, it's important to only stock your machine with nutritional products.

2. Set Up Machine Next To A Junk Machine

It's helpful to consider the location of the vending machine itself. It's easier to sell healthy products from your vending machine if you place it somewhere that customers actively seek them out. Don't allow your vending machines to be tucked in a corner next to the junk food machines. It will hinder your brand and force people to assume you offer the same products as everyone else. Make them stand out and deliver a clear message about what you provide.

3. Don't Look Healthy

If they look like everyone else's, there's no reason for people to think you're delivering an entirely different vending experience. The dull, brown vending machine doesn't tell a customer that you're trying to give them healthy foods that will fill them up; it tells them they'll feel guilty for eating a Twinkie. New technologies like video screens to deliver information about your products, as well as touch-screen LCD screens for purchasing can drastically increase awareness, sales and profits.

4. Look Old

Without graphics that invite people to your machines, they will appear as unattractive as the other junk food machines around them, and will deliver the same negative connotations that make most vending machine food a last resort. Graphics that stand out from the crowd will bring you the high-end customers interested in healthy alternatives to the same old vending routine.

5. Cash Only

Most people always have some form of credit or debit cards on them at all times. The same isn't necessarily true about cash. By equipping your healthy vending machine with a card reader, your chance of selling healthier products that average over a dollar increases greatly. Not only will this increase the volume of sales it will track every transaction your vending machine generates, so your customer has purchasing power, and you have a solid record of your healthy vending profits.

6. Don't Customize Products

It's not enough to just put your healthy vending machine in a location and fill it up with product. It's necessary to do a bit of research to determine which products within your healthy foods catalog taste best, as well as which will sell the most at each location. Not targeting your customers will leave you with unsold product and loss of profits.

7. Sell Only Food

With new state-of-the-art healthy vending machines; you are able to create more streams of revenue than just vending food. Video screens offer the opportunity to display ads and generate advertising profit with absolutely no-extra-work on your part. Why limit yourself and your vending machine's income potential? A few paying advertising customers, and suddenly your profits from your healthy vending machine grow considerably.

Tips For Success

As with all small businesses, success is often a product of how you deal with failure, and the good news is that we've managed to make all the mistakes before you in hope that you can have a smooth transition into healthy vending. Healthy vending is an opportunity to revolutionize the vending business as a whole, as well as make a healthy profit as an operator-as long as you don't make the same mistakes we did.